Instagram Tweaking Call-to-Action Button, Video Link Ads

See more on: http://socialbooom.com

Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads.

The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing the attention of users, adding that since launching a larger, enhanced call-to-action button in June, its performance is up 45 percent.

Instagram described the four changes to its ads in the blog post:

With this increase in performance, we’re rolling out even more action-driving enhancements to link ads. Each of the four new solutions is focused on driving better visibility and interaction for our community while driving better performance for our advertisers.

To guide people to take an action, the call-to-action button will be highlighted when people show interest on or around an ad—like resting on the ad for four seconds or tapping on the profile name.

When Instagrammers tap into an advertiser’s profile from an ad, a call-to-action button currently appears at the bottom of the profile. In addition to adding the button to the advertiser’s profile, which was implemented in June, the button will now extend to the comments section. Now when Instagrammers open up an ad’s comments, they can engage with a business quicker without additional tapping or scrolling.

When we detect additional information from an ad like price, destination URL or app store rating, we’ll automatically add it to the call-to-action button.

For video link ads, when people unmute a video, they’ll be taken to the destination URL while the video continues to play at the top of the screen. Now people can explore, browse and take action on a landing page while continuing to watch the video. People can also go to full-screen or dismiss the video player if they prefer to browse the web page.

These new solutions are rolling out over the next month, and we’ll be testing and optimizing the way they work for both our community and our advertisers. With link ads being optimized for better performance, now is the time for advertisers to take advantage of these enhancements.

Readers: What are your initial thoughts on these changes?

SocialTimes

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Buy Real Twitter Followers and Retweets (Cheap!)

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Is your Twitter page stuck? Do you want more brand recognition from the tweets you share on Twitter? Have you thought about buying some Twitter followers and retweets? It's true, buying Twitter followers is possible. It's not a complicated thing to do, it's not a secret, and many Twitter account holders have already done it. However, not all Twitter-follower services are identical in what they can do for you.

Best Site To Purchase Twitter Followers From

[product_category category="twitter-followers" per_page="6" columns="3" orderby="date" order="asc"]   [button link="/twitter/#tab-fd0512003e8e7717fa9" color="default" size="xlarge" type="" shape="" target="_self" title="Twitter Followers" gradient_colors="|" gradient_hover_colors="|" accent_color="" accent_hover_color="" bevel_color="" border_width="0px" shadow="" icon="twitter-square" icon_divider="no" icon_position="left" modal="" animation_type="0" animation_direction="down" animation_speed="0.1" alignment="center" class="" id=""]Get More Twitter Followers Here[/button]   If you choose to spend money on Twitter followers, you're looking for actual followers, or high caliber accounts. You don't want to do business with a firm peddling low caliber accounts or especially fakes. It's not really necessary to discuss the distinction between having real people as followers versus fakes. You should just know that having fake followers can actually degrade the reputation of your profile. To complicate matters, the establishments peddling fake followers are known to steer porn followers your way. That's not good.

If you want to purchase followers, all you have to do is this:

1. Pick a business, hopefully, a trusted name.
2. Identify how many followers you hope to have, whether it be a thousand or a hundred thousand.
3. Put an order in.
4. Be patient. Setting up followers for your Twitter account might start within hours, or it could take until next week.
5. Watch as your Twitter account starts getting new followers.
6. Finish bringing followers on-board.
7. Presto! You have purchased followers.

How does it all work?

Pick a particular plan, put in your order, and then we get busy boosting your Twitter account with a variety of tried and true promotional methods. We keep it up until you have the quantity of Twitter followers we committed to you.

Why would I purchase Twitter followers in the first place?

If you want to grow your Twitter account in popularity, then this is a safe, proven, cost-efficient method of doing so. Your credibility goes up with your popularity, and you can make a bigger impact in the Twittersphere as you reach exponentially more people. Can you think of a reason not to do this?

Is this safe to do?

Yes, for certain. Our top priority is the safety and integrity of your account. The only promotional tactics we employ are ones that are approved of by Twitter itself, so your account is never in jeopardy of penalty or suspension.

When do my new followers show up?

Our campaigns are usually started within a business day or so. However, in some instances, you might witness results a few hours later the same day you place your order.

Do I lose any followers?

This is rare, but it does happen if Twitter purges inactive accounts or individuals choose to unfollow you. We compensate for this by over-delivering on your target number of followers. We also feature a replacement guarantee, so that if your loss of followers takes you under the number we promised you, we'll find you replacement followers.

Will anyone figure out that I purchased followers?

Nope. The followers we provide look like everyone else and are generated through natural methodology. People will only know if you actually tell them yourself, and they might doubt you even then.

Why should you get my business?

We have years of experience in doing this, we have service guarantees, we improve our service all the time, and our support personnel is second to none.

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How To Buy Facebook Likes (Fans) and Shares For Pages

Read more on: SOCIAL BOOOM Service Blog

Are you looking for new ways to increase Facebook page fans? Have you ever think about buying some likes? In this article, you’ll discover how to buy Facebook page likes safe. Did you know? Buying Facebook fans can...

• increase online sales and conversions of an average of around 30 percent.
• increase Facebook likes of an average of around 46 percent.

The addition of social widgets and counters on a website has been found to help even more. This is part of what's call the social credibility effect and the "band wagon" effect, which basically holds that something perceived positively by others will improve the attitudes of people towards that thing. However, not all suppliers of these likes are the same.

This is The Best Place to Buy Facebook Likes

[product_category category="facebook-page-likes" per_page="6" columns="3" orderby="date" order="asc"]   [button link="/facebook/#tab-18495a547c817598a8b" color="default" size="xlarge" type="" shape="" target="_self" title="Facebook Page Likes" gradient_colors="|" gradient_hover_colors="|" accent_color="" accent_hover_color="" bevel_color="" border_width="0px" shadow="" icon="fa-facebook-square" icon_divider="no" icon_position="left" modal="" animation_type="0" animation_direction="down" animation_speed="0.1" alignment="center" class="" id=""]Get More Facebook likes Here[/button]  

Tips to Buy Likes Safe

Social marketing is more akin to art then a science, meaning that there is no one universal solution. A good rule of thumb is to do research beforehand and test out different services for yourself in small amounts before going for a larger order. A good rule of thumb is to do research beforehand and test out different services for yourself in small amounts before going for a larger order. Looking around for different reviews online can also be help, as can using the various free analytics options at the disposal of website owner. With these tools you can test the amount of web traffic you get and examine the benefits one gets from buying likes and followers. However, there are certain elements of social media marketing that are nearly universal when it comes to ranking social media marketing providers.

1 - The quality of likes can be quite varied

Many people selling Facebook likes operate overseas, often out of developing countries an tend to provide low quality and false likes that tend to banned from Facebook surprisingly quickly. Some marketing services operate from the USA and are far more reputable and credible.

2 - Customer service is quite important as well

Some companies barely respond to emails. Other companies provide constant support options through multiple contact channels, such as email, phone calls and chat widgets. It can be particular important for buyers to know that they can talk to a human being if they have any questions or problems with the service. Ideally, one will avoid having any problems at all, but it can be reassuring to know customers can get helped if a problem does occur.

3 - Critically examining the services offered is also quite critical

Is the prospective company focused on only a few services or do they offer a wider range of social media marketing services to make it doubtful they are an expert on one. Are they offering several other services you have likely never heard of? Within each social media service, does the company provide just business page likes, or are they capable of providing likes on all of your photos and other posts? Are they capable of helping you get more likes on a Facebook status update that plays into your online marketing efforts and brand identity building? Getting an idea o the full scope of services offered is extremely useful in this regard and helps companies make more informed decisions.

4 - Many companies selling Facebook likes specialize in mass producing fake likes

They use automated programs that create accounts to like businesses and post. However, these accounts are often eventually discovered and banned. With these services, you will likely may a very cheap price for Facebook likes that end up fading away from your page after about a week or two. Paying a bit more for high quality, long term support for your social media marketing efforts that comes with responsive customer service and a guarantee is oftentimes a good trade off for some companies.

5 - Some companies simply do not have any credibility at all

Their webpages are often very low quality and usually contain broken English and poor grammar. These companies tend to falsely represent themselves as being able to get only United States likes while the company itself is located elsewhere in the world, and the company employees themselves do not know English very well. They tend to have many poor reviews on online customer review services.

6 - Service Guarantees

A company willing to provide a money back guarantee is usually far more trustworthy than one that doesn't stand by their work enough to ensure the job is done right. A company willing to provide solid long term support and some kind of retention promise is often easier to trust with money. Another indicator of trustworthiness is the company's capacity to offer lower cost, smaller options to allow customers to try the service before selling larger packages that can cost upwards of 1,000 USD.

Likes vs. Fans

"Page Likes" and “Fans” on Facebook are more or less the same thing in certain regards. Users that come to your Facebook page choose to like your presence on Facebook, be it for a brand, business or community, are considered by Facebook's systems to be fans. To be taken seriously on Facebook, one should have a large number of likes when compared to a company's competition or similar pages. Studies have shown that conversions and credibility increases by up to 80 percent if a page has a very large number of likes.

The Good and Bad Elements of Buying Likes

Buying fans on Facebook is generally a thing that will have a very clear benefit for your business. Were this not the case there would not be so many businesses in the world buying likes. Your pages will rank higher in search engines, more customers will be able to find your business amid the white noise of the internet and people visiting your page will see a large number of fans and be impressed, a phenomenon called social proof. These are among the many advantages of buying likes. But it is a good idea to be careful and do your research into a company you're considering hiring to represent your business on Facebook.

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How to Drive More YouTube Views With Pinterest

Was first published to The Social Booom

Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article, I’m going to show you how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms. And this tactic is easy to do and can easily be outsourced.

Free Tip: Buying YouTube View is a very popular, quick and easy way of getting more views for your videos. Learn how to buy real and safe Youtube views here!

You don't even need to leave Pinterest to view a video.

Here are 8 steps to add YouTube videos to Pinterest:

#1: Download Google Chrome

You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel. If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download. Here’s the direct link to the free plugin: Google Chrome’s Shareaholic for Pinterest.

#2: Make Sure Your YouTube Video is Fully Optimized

You want to make sure to leverage the traffic that comes from Pinterest; therefore, you’ll want to fully optimize the YouTube title and description box before you pin your first video. Don’t forget to start any copy you put into your YouTube description box with a URL/link back to your blog, opt-in page or offer page. Since that link is active (clickable) and it’s the first thing that viewers see, it’s important to include it.

Optimize your YouTube videos before you post them.

#3: Make Sure Your YouTube Channel is Optimized and Ready to Take Viewers to Your Opt-in Pages

Once viewers land on your videos, they may want to know what else you have to share. If they click on your YouTube profile name, they’ll be taken to your channel’s landing page. Make sure you optimize the channel name and description box, add a photo of yourself and that you list links on the right-hand side of your channel that take viewers to your opt-in pages.

Optimize your YouTube channel.

These simple steps go a long way in leveraging the traffic you’ll get from Pinterest.

#4: Select the First YouTube Video You Want to Pin

Once you’ve downloaded Shareaholic for Pinterest and you’ve made sure your YouTube channel is ready for traffic, you’ll simply need to go to your YouTube channel, select the video you want to pin and use the handy one-click button.

Use the Shareaholic Pin button in the Google Chrome navigation bar to share your video on Pinterest.

#5: Create a Board Specifically for Your YouTube Channel

When naming your board, make sure you take SEO (search engine optimization) into consideration. Pinterest can bring you traffic from both inside their community and from Google search.

With that said, you’ll need to take the time to do a bit of research to find the most appropriate keywords to use.

Create your Pinterest board using keywords relevant to your business.

Since I use this Pinterest account to solely feature video content, I’ve created different keyword-rich boards for different types of videos.

#6: Add Keywords in Your Description

When you share your video, don’t leave the description box empty. You’ll want to take advantage of targeted keywords related to your niche. You have 500 characters to add a complete description.

Add a good description when you share your videos on Pinterest.

#7: Add a Link to Your Blog or Offer Page

If you have a relevant offer page or an email subscription page, you’ll also want to add the complete URL here inside the description box. This not only gives your page a backlink from Pinterest, a trusted source, but it also makes it easy for people to click on your link and land where they can opt into your offer or list. By making all links active from the description box, Pinterest makes it easy to build a community of loyal followers!

Remember to add the link to your offer page or your subscription page inside the description box when you add your video to Pinterest.

#8: Pin All of Your YouTube Videos

Now that you’ve added your first YouTube video onto Pinterest, make sure you keep a consistent flow. We add all new videos we upload on YouTube to our Pinterest account as well, as it’s now part of our overall backlink strategy. When you leverage your YouTube videos on Pinterest, you’re able to take advantage of what I call a double-backlink. When you pin a YouTube video, you automatically create a backlink to your YouTube channel. This is powerful for SEO because the more backlinks from trusted sources you send to your YouTube channel, the more YouTube will raise your ranking. The same applies to your website, because you’re creating backlinks to subpages from Pinterest (which is the 38^th most-viewed website on the Internet and the 15^th most-viewed website in the U.S.), and we all know as marketers that Google loves high-quality backlinks from reputable sites. Another advantage of this tactic is that you can send Pinterest traffic to your YouTube channel. If you’ve taken time to optimize your channel and videos, you’re able to increase your YouTube subscriber base. In time, as you continuously produce high-quality video content, you can migrate that original Pinterest traffic to any of your opt-in pages and get those viewers to your email list. And of course it’s the same scenario when you send Pinterest traffic to your blog or website. As long as you include a strong call to action and obvious opt-in boxes on each page of your blog, you’re able to direct traffic to a place where they can opt into your list.

Combine Your YouTube and Pinterest Strategies for Better Results

When you follow these steps and share your YouTube videos on Pinterest, you’ll multiply your marketing results. By posting your YouTube videos on Pinterest, you’ll give your Pinterest followers easy-to-click links to your YouTube channel. This means you’re likely to also grow the subscribers to your YouTube channel. By including links to strategic pages in the pin descriptions, you’ll create useful backlinks to your site. This will likely increase the visibility for your site in Google search results. Give this tactic a try and combine the power of YouTube and Pinterest to boost your marketing almost effortlessly. What do you think? Do you use YouTube? Have you posted videos on Pinterest? Has this worked well for you? Please share you comments below. Was first published on Social Media Examiner.

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Buy Real Safe YouTube Views

Was originally published to SocialBooom Agency

Buying YouTube View is a very popular, quick and easy way of getting more views for your videos. Unfortunately, if you don't really know what you're doing or don't know who you are purchasing from, it can be risky as well. Not all video views are equal. In order to help you succeed with YouTube, you do need to ensure that you buy real views and avoid the many scams and fakes that are out there. There are many great services in addition to some bad apples as well.

Check Out Our Favorite Packages Below:

Best Place To Buy Safe Youtube Views

Should You Buy YouTube Views?

Compared to traditional YouTube video marketing methods, buying views is a kind of shortcut technique. In our professional experience, buying views makes it much faster and easier to market videos. However, if you purchase views from cheap or disreputable providers or don't approach it right, it can be very risky and dangerous. Selecting a good YouTube Marketing company that will market your videos to your intended target audience and get you the necessary exposure for your video is key to your success, and is exactly what we are all looking for.

Safe Way To Buy YouTube Views

To assist you in making an informed decision, we have come up with the main Pros and Cons for purchasing YouTube Views. This will allow you to decide for yourself what the best option is for you. Make sure to continue reading the free tips below to help you learn how to market your YouTube videos effectively, obtain subscribers and perhaps even see them go viral! Just about everything has two sides to it, especially when it comes to the controversial "Buy YouTube Views" marketplace. As experienced Video Marketing Specialists, we are aware of what works well and what doesn't. Our detailed list of all of the Pros and Cons can be found below. Read them carefully, and make up your own mind if this type of service is right for your business.

Pros

• It is an excellent way to Jump-Start a YouTube Video. Rather that starting out at zero views, you have the ability to start with a couple thousands, to get things rolling quickly.
• Your Social Credibility is strengthened. Simply put, you will appear more reputable, so it is more likely that individuals will take you seriously, view your video and make purchases from your business or company if you have products for sale.
• Increases the effectiveness of your Internet Marketing Campaigns. It is true that you if look to be more reputable (as we mentioned above) it will make your marketing campaigns (both off and on social networks) a lot more efficient.
• Online Conversions and Sales on average increase by 27% for both Leads and eCommerce.
• Organic YouTube Views on average increase by 40%. View Count tells viewers whether a video is worth watching or not.
• You get better search engine rankings (Google).
• Your video is suggested more often by YouTube, which will help you to attract even more views for your video.

Cons

• YouTube Views aren't targeted by topic. Although it is possible to target views by country, a majority of views that you buy will not directly result in leads or conversions. (However we've seen some exceptions)
• These services only give you a boost. To achieve lasting success, you still are gong to need to market to and engage with your target audience.
• Purchasing YouTube views isn't the most acceptable practice. Therefore, if you do decide to do it you need to keep quiet about it.
• Scams are widespread. They are lots of providers offering low quality, cheap video views. Usually those views are delivered by bots and make result in your video being removed and your account being banned.

Buying Views Is Adsense Safe?

If you buy real views, yes it is. But because you can't monetize those views we recommend that you turn off Adsense during the process. To monetize videos you need clicks on ads and you won't get it buying views. When a video starts getting lots of views but can't convert those views into clicks, this can cause a drop in the click-through rates of your Adsense account. Your best bet is turn off Adsense adds. You can turn back on afterward. Buying views will give your video an instant jump start. It will allow your video to achieve better search rankings, become more popular and suggested by YouTube more frequently, which in turn will help you attract an even greater number of views to your video. We have tested it and it does actually work.

Can It Get You Into Trouble?

No. Are you surprised by that? YouTube may not like it, however your video can't be removed and you can't get banned if you decide to purchase views. Really, it's true. The worst thing that could happen is you could lose view if it is determined by YouTube that they are suspicious. That usually occurs when you choose a low-quality provider to purchase your views from.

Safe Place to Buy YouTube Views

Check out our Top YouTube Views Packages list, and see the reviews for each of them. That way you can be sure that you make the best possible decision. It will help you avoid scams and select a reputable company.

How To Get More Organic Views

Although purchasing views is a great way to give a quick boost to your video, it is very important to not place all your eggs into one basket. There are many different ways to gain more views, more attention and more exposure. We have compiled some of the easiest, creative and most effective ways to start to market your YouTube Videos and begin to built an incredible subscriber base.

Get Your Video Optimized And Start To Rank

The best way of obtaining views for your video is through search and not by going viral. Ranking well on relevant, popular keywords can help to attract viewers on a continual basis to your video for a very long time - unlike when you go viral and get just a one time spike in video views. Ranking well begins with optimizing your video for your most valuable keywords. We have compiled a good comprehensive guide for how to optimize your video. If you would like to obtain more views on a daily basis, then it is highly recommended, and best of all it is absolutely free!

Are You Having Second Thoughts?

Not a problem! Buying YouTube Views isn't for everybody, and really it is only a jump start. Check out our guides for getting more views and subscribers naturally and (with a little hard work) be successful on YouTube! Check out our Advice and Tips for Obtaining More Natural YouTube Views - it is very helpful and should be read by anybody getting started with YouTube.

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3 Ways to Improve Your Twitter Ad Performance

Read more on: Social Booom

Want a better return on your Twitter ads? Looking for cost-effective ways to reach relevant prospects? By adjusting your ad bidding and targeting, you can deliver affordable and appealing ads on Twitter. In this article, you’ll discover three ways to improve your Twitter ad performance. #1: Reduce Ad Costs With Bidding Options Automatic bidding is the [...]

This post 3 Ways to Improve Your Twitter Ad Performance first appeared on .
- Your Guide to the Social Media Jungle

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Do You Understand Your Brand DNA?

See more on: SocialBooom

Do you know why people love certain brands? Apple. Wal-Mart. Hilton. BMW. Adidas. Because they are consistent. You know you’re going to get the same thing. It might be innovation, price, prestige, convenience, value … but you’re going to get it consistently.

With your digital marketing, it’s imperative to extend that consistency to your audience. BMW can’t deliver luxury or prestige over the Internet, but its content certainly can build on or around those concepts. Your messaging, campaigns and programming through your website, app, social channels and more should feel like your brand.

It’s about understanding your brand’s DNA. This is the core experience your brand delivers to consumers. And it’s hard to pinpoint sometimes because it might be an idea or a feeling, not a tangible thing. Apple fans might say the brand delivers innovation in technology, innovation in design or even a supreme user experience. But for many Apple fans, the brand delivers a feeling of sophistication, of elegance, of style. They feel like a more refined person because they own a Mac.

Social Media Explorer started as an outlet for me to share ideas on the emerging world of social media marketing. Because of my personality and an ill-fated conference I attended in the fall of 2007, it quickly became a flag bearer to stir up the conversation. That attitude led to me co-authoring No Bullshit Social Media.

The DNA of this blog is that of the instigator. The disruptor. We call it like we see it and call those out who aren’t doing it right. That has been the unwritten promise of Social Media Explorer.

Deviating from that DNA would be a mistake.

That’s why I was tickled the first time I chatted with Drew Neisser about taking over control of the site. Not only did he want to know the backstory of SME, but he wanted to build the direction of it around that. Drew gets it. And he gets you. He knows why you’re here. And he plans on delivering on that promise.

And yeah … I’ll be around, too.

So let that serve as an all points bulletin to the snake oil salesmen, self-promotional blowhards and social media douchebags out there. The naysayers and social media skeptics should pay attention, too. Social Media Explorer won’t let you over-promise and under-deliver. It also won’t let you write off a good thing.

SME explores the new with a mindful eye on driving your business. SME analyzes the world with the intent of sharing learning to improve your business. SME holds accountable those who influence businesses about social marketing to protect your business.

It’s in our DNA and our audience demands it.

The post Do You Understand Your Brand DNA? appeared first on Social Media Explorer.

       

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